Sierra Whiskey Co.
Premium Tactical Gear by Sierra Whiskey Co. - Style and Purpose Combined
Sierra Whiskey Co. offers premium tactical gear designed for style, durability, and performance. Established with a mission to do good, a portion of our profits supports veteran-led initiatives combating human trafficking. Our products, such as the Undertac Infantry boxer briefs and premium hoodies, are crafted to meet the highest standards of comfort and resilience, ensuring you’re ready for any challenge. Experience the perfect fusion of quality and purpose with Sierra Whiskey Co. today.
Sierra Whiskey Co. Mission: Premium Gear with Purpose
Founded in 2018, Sierra Whiskey Co. is more than just a brand—it’s a movement where honor, integrity, class, and action come together. We don’t just create high-quality products; we craft premium tactical gear designed for style and performance, empowering you to tackle whatever life throws your way.
At Sierra Whiskey Co., we stand for more than just looking good. We believe in doing good. A portion of profits go directly to support veteran-run, non-profit organizations that are on the frontlines of the fight against human trafficking. By choosing Sierra Whiskey Co., you’re not just investing in top-tier men’s boxer briefs and performance apparel; you’re helping make a real difference in the world.
Our Commitment to Quality and Impact
Our mission is simple: to provide you with gear that’s built for performance, durability, and comfort. From our Undertac Infantry boxer briefs to our premium hoodies, each product is designed to withstand the toughest conditions while keeping you comfortable and looking sharp. Whether you’re on a mission, in the gym, or just living life to the fullest, Sierra Whiskey Co. is with you every step of the way.
Why Choose Sierra Whiskey Co.
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Premium, Functional Apparel: Our men’s boxer briefs and performance gear are crafted for reliability, whether you’re on the move or kicking back.
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Giving Back to the Community: A portion of profits support organizations fighting human trafficking and supporting veterans.
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Built for Those Who Stand Strong: Embrace life with gear that reflects your values—authentic, durable, and designed to last.
Join us in making a difference. Shop Sierra Whiskey Co. today and experience the perfect blend of quality, purpose, and action.
Covenant Rescue Group (CRG) was founded in June 2019 by a US Navy SEAL and his wife. They saw a lack of skills and funding to properly rescue victims and arrest criminals involved in Human Trafficking. They organized their passion, training, and expertise, to bring this wicked, organized enterprise to an end.
CRG provides funding for REAL-LIFE operations that lead to REAL rescues, arrests, and prosecution. We provide essential training and equipment for law enforcement. We create teams that are dedicated to the mission. We spread awareness, advocating through news, social media, and conferences to the growing global problem of human trafficking and how to end it.
Guardian Group’s mission is to prevent and disrupt the sex trafficking of women and children while enabling partners to identify victims and predators in the United States. Our vision is that every child in the US would live free from this form of slavery and the threat of it; where the innocence of all children is reclaimed and restored.
We are seeing this vision come to life of more girls being recovered. Guardian Group’s team utilizes the skills and expertise of elite veteran intelligence analysts to identify and locate women and minors who are victims of sex trafficking. Our support assists local, state, and federal law enforcement in recovering these victims. We provide training at no cost to law enforcement agencies in order to ensure they have the most up to date techniques used by sex traffickers. Further, we provide training to hotels, hospitals, and other venues in order to inoculate communities against sex trafficking.
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Sierra Whiskey Co. is proud to partner with the Department of Veterans Affairs program Make The Connection. MTC is a remarkable mental health initiative designed by Veterans, for Veterans. Launched in 2011 under the U.S. Department of Veterans Affairs (VA), MTC serves as a platform that brings together real-life stories, experiences, and guidance from Veterans who have encountered mental health challenges. These narratives inspire hope, lend support, and foster a sense of unity among those who may be facing their own struggles. To hear these stories click on the photo above, to seek treatment resources please click on the logo below. We are committed to supporting the mental well-being of our nation's heroes.
CONTACT
If you have product questions or need customer service please email us at help@sierrawhiskeyco.com or fill out the CONTACT submission form on this page.