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Discover Sierra Whiskey Co., where honor, integrity, class, and action converge. Explore our premium products designed for both style and functionality. We go beyond fashion – our mission includes giving back to the community. A portion of our profits supports veteran-run, non-profit organizations combating human trafficking.

At Sierra Whiskey Co., we believe in staying true to yourself, embracing life to the fullest, and providing you with the essential gear. Our commitment extends to crafting high-quality men's boxer briefs, ensuring reliability for any mission.

Choose Sierra Whiskey Co. for your premium men's boxer briefs. Explore our support for non-profit organizations, and consider joining us in making a difference. Together, we can create an impact.

Covenant Rescue Group (CRG) was founded in June 2019 by a US Navy SEAL and his wife. They saw a lack of skills and funding to properly rescue victims and arrest criminals involved in Human Trafficking. They organized their passion, training, and expertise, to bring this wicked, organized enterprise to an end.

CRG provides funding for REAL-LIFE operations that lead to REAL rescues, arrests, and prosecution.  We provide essential training and equipment for law enforcement.  We create teams that are dedicated to the mission. We spread awareness, advocating through news, social media, and conferences to the growing global problem of human trafficking and how to end it.

Guardian Group’s mission is to prevent and disrupt the sex trafficking of women and children while enabling partners to identify victims and predators in the United States. Our vision is that every child in the US would live free from this form of slavery and the threat of it; where the innocence of all children is reclaimed and restored.


We are seeing this vision come to life of more girls being recovered. Guardian Group’s team utilizes the skills and expertise of elite veteran intelligence analysts to identify and locate women and minors who are victims of sex trafficking. Our support assists local, state, and federal law enforcement in recovering these victims. We provide training at no cost to law enforcement agencies in order to ensure they have the most up to date techniques used by sex traffickers. Further, we provide training to hotels, hospitals, and other venues in order to inoculate communities against sex trafficking.




Sierra Whiskey Co. is proud to partner with the Department of Veterans Affairs program Make The Connection. MTC is a remarkable mental health initiative designed by Veterans, for Veterans. Launched in 2011 under the U.S. Department of Veterans Affairs (VA), MTC serves as a platform that brings together real-life stories, experiences, and guidance from Veterans who have encountered mental health challenges. These narratives inspire hope, lend support, and foster a sense of unity among those who may be facing their own struggles. To hear these stories click on the photo above, to seek treatment resources please click on the logo below. We are committed to supporting the mental well-being of our nation's heroes.


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